E-commerce Checkout
A checkout flow optimized for speed, confidence, and reduced friction across devices.
Year
2024
Role
Lead Designer
Tags
ConversionUXResponsive Design
Overview
Redesigned an e-commerce checkout experience that lost customers at critical decision points. Streamlined form fields, added trust signals, and optimized for mobile without sacrificing desktop experience. Every interaction was tested with users.
Impact
Reduced cart abandonment by 18% and improved conversion rate by 12%